An Introduction to Commercialisation of your Digital Assets

Your consultant is Giovanni Cafagna. He is Head of Sales & Marketing for Europe, Middle East, Africa and Asia at the UK’s largest library archive of public and private collections depicting fine art, history, cultural imagery and footage. Also represents contemporary and established artists and collects resale royalties (Droit de Suite). Previously worked as Sales Director for Corbis, a Bill Gates company that license, syndicate and clear copyright of stock, celebrity and news imagery and footage to customers worldwide. Brings proven expertise in sourcing and marketing visual assets and is skilled in producing fair commercial evaluations of visual content. He believes that organisations with unexploited visual assets harbouring a hidden potential for up-selling rights services often miss out on a source of necessary income. His experience in setting up sales structures, maximising human resources and drawing business plans to increase revenues and deliver profitability would be highly beneficial for most archive environments. He is fully conversant with the latest digital technologies that catalogue historical material and provide user friendly workflows that help driving sales up and contain costs. He can also advise on the use of traditional and digital marketing techniques, plan mixed channels marketing strategies, maximize ROI and increase SEO to reach users and turn them into potential customers.

An Introduction to the Commercialisation of Digital Assets – Consultancy

Prior to the Commercialisation of Digital Assets Consultancy day, Paul Sugden will provide your consultant with a brief synopsis of your organisation, it’s collections and your ambitions.

Full day on site at your premises:

Meet the in-house ‘archive’ experts to gather information about the size and state of the archive and view samples of content, starting from potential hidden gems.
Meet personnel to listen to their concerns & goals in terms of commercial opportunities for content.
Discuss and provide advice on commercial goals and offer a realistic evaluation of marketability.
Identify the best business models (Licensing, Syndication or Art on Demand) for the content and their impact on internal resources or alternatively the need to explore partnership opportunities.
Provide a written report of the above topics and a list of potential partners/agents to contact.

Optional Second Day:

Provide written SWOT analysis – Strengths/Weaknesses/Opportunities/Threats – of the organization’s structure, its content’s marketability accordingly to customer segmentation.
Provide written plan of ideal workflows for making its content available and of best commercial practices to implement them.

This is an ‘introductory’ day where you will be provided with a ‘brief overview’ of each topic. After this consultancy day, Paul Sugden will be provided with a brief synopsis of your current situation and thoughts with regards to commercialisation of your assets. Further days of Consultancy can be requested.

Make a Booking

If you would like to book your FREE pre-consultancy day or a consultancy package then contact us and let us know which consultants you would like to book along with some provisional dates that you are available.